Raw Data Saver

Finding a cheap mobile phone has never been easier thanks to the number of comparison sites now operating online.This shift in the market has lead to a whole new generation of mobile phone deal. With customers able to search through tens of thousands of deals on a single comparison site, retailers are able to put together ever increasing permutations of a given deal.

Imagine you are a phone retailer, and, in stock you have ten different mobile phone handsets, and you have ten different kinds of free gift such as PSP’s, I-Pods etc. Then imagine you have 6 networks you can sell air time on, each with maybe 20 different price plans. Even with that small amount of stock, you can offer hundreds of different deals to your customers.

Then, consider that rolled up to bigger suppliers, with many more gifts and handsets, and then, roll that up to a comparison site like this one where they compare 50,000 deals by many different suppliers!This has lead to ever more ingenious packages being put togeter, one of which is the free line rental deal, whereby you can get a free mobile phone for 12 months. These deals use a cashback incentive, but, as the cashback is not guaranteed, the companies offering them can still make a profit (from those who forget to ask for their cash back).

With all these companies competing online, all listing multitudes of deals (it costs them nothing to post a deal on a website, so, from a retailers perspective the more the merrier!) the market has never been tougher, and, customers have never had it so good! It is now so easy to get a cheap mobile that some retailers have actually gone out of business, no longer to compete and make money!