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This type of marketing resembles an auction. Merchandise is pushed on your web site and for all your effort, each purchase earns you money. There is less time and effort involved, very low overheads, it works while you rest, and what is even better, it’s relatively easy to learn.

To begin with, you must decide just what area most suits your business style. A method of going about this is, identify solutions to issues a particular group of individuals are suffering from, and then discover a solution. A good method of achieving this task is to search for groups of long tail keywords; by and large customers look for these less often, but they convert far more.

If you need to find these important words and phrases, it’s recommended that you use applications such as Micro Niche Finder. The data collected by Micro Niche Finder or analogous programs or services produces a list of related words and phrases providing valuable targets to get top ranking on the web based search engines.

Additional information is also available from Micro Niche Finder, for example search frequency, the exact number of other sites using the particular keyword or phrase, even competitor details. Last but not least, Micro Niche Finder information can identify desirable domains, help you put together your web site, and identify suitable merchandise for you to sell.

Now it’s time to put together a site; but there are still crucial tasks to complete. It’s essential to fine tune your internet site for the search engines. Here SEO Elite information and alternative products comes in. Competing internet sites are examined by SEO Elite information which then offers suggestions on improving search results.

With programs such as SEO Elite, data generated by the computer software advises you on links, what words to focus on, and even details on where to submit articles. Briefly, the data created are much like to the advice you would get from a skilled SEO professional.

Once you have decided what niche you want to focus on, put together some advertising, and your site has been completed, it’s time to get your web site up in the search results. Profits will roll in without a great deal effort and you will question why you didn’t try this form of marketing sooner!

This type of marketing is a lot like a consignment store. You promote the merchandise on your website and in return, every lead nets you a commission. It isn’t as much work, few overheads, it works while you rest, and it is simple to master.

To start with, you need to determine just which niche market best suits your interests. A way of doing this is, you need to find out solutions to issues a particular group of people are looking for, and then find out how you can assist them. An efficient way of achieving this is finding unique narrow keywords; there are fewer searches for these as a rule, even so a higher percentage of these convert to a sale. To obtain these important keywords, use Micro Niche Finder or or a a similar application. Information compiled from Micro Niche Finder or other programs and services creates associated terms in an extensive list which you can target in order to gain an advantage in the rankings on an internet based search engine.

Micro Niche Finder data will also recount how many searches each word or phrase gets, the exact number of competing web sites, and details on the competition too. Lastly, Micro Niche Finder information should help you locate the right domain, help you in putting together your internet site, and even point out the best sales opportunities.

Building a web site is the next step; but you still have a few crucial tasks to complete. Search engine optimization is an absolute must. Applications like SEO Elite can make this simpler. This software analyzes competing internet sites and advises you what you should do to achieve a good placing in the search engine listings.

With SEO Elite the data created from the software advises you on links, what words or phrases to concentrate on, and even a list of sites to submit articles to refer to. In Brief, the results generated are the same sort of data that a specialist in search engine optimization may provide.

Once you know what niche you’d like to focus on, put together your product promotion, and your internet site is finished, it is time to get your site up in the search results. Your earnings will roll in on regular basis and wonder why you doubted that this type of marketing could work for you!

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One of the best ways to get a referral is to give a referral.
When you give someone a referral, they are forever grateful and
will feel obligated to return the favor.

Before you can go ahead and give someone a referral, you must
know them and know their business, this much is obvious. You
wouldn’t refer somebody that needs their house sided to a
painter would you? Of course not.

There are many ways to get to know people within your business
community and a lot of places to go to meet them.

For starters you can attend networking groups, chamber
luncheons, Lions clubs, or rotary clubs, to name a few.

These organizations meet either weekly or monthly, and they
offer a great opportunity for people within the business
community to meet, network, and get to know each other.

I once had a friend that I worked with in the mortgage business.
He would attend networking luncheons religiously, but he would
often come back from his meetings disappointed.

One day I decided to ask him why he was so frustrated. He
replied by telling me that after all of the time he had spent
talking with people, exchanging business cards, and flat out
asking for business, that he had yet to receive any. The whole
situation had him completely puzzled.

I than said to him, well, have you ever given anyone at these
networking events you attend a referral? He replied that he had
not, but the light bulb over his head became a lot brighter.

He took me up on my suggestion, and before long, the referrals
started to come in.

This is not to say, that the only way to get a referral is to
give a referral, because it most certainly is not. But it sure
does help.

You may say to yourself, no one ever gave me a referral, so why
should I give anyone else a referral. You really don’t need me
to tell you that this attitude will get you know where, because
it won’t.

Somebody has to start the referral process, so it might as well
be you. This way you are working smarter and not harder.

One idea is to start a partnership with someone. If you are a
loan officer, you might consider partnering up with a realtor.
If you are a contractor, you may consider teaming up with a
plumber.

Like it or not, the process of referring business back and forth
to people in your business community can get a little bit
political. So it is important to establish yourself within the
business community and build as many relationships as possible.
Make sure the relationships you build are with responsible and
dependable people who you can count on to send you qualified
leads, otherwise you are just wasting your time.

This truly is one of the smartest and easiest ways to get
referrals heading in your direction, so give it a shot, and best
of luck.

First and foremost are you thinking Strategically? “Do you have what it takes to do what it takes?”

1. Did you achieve all of your personal goals in 2004?

2. Did you achieve all of your professional goals in 2004?

3. Did you have double-digit sales growth in 2004?

4. Are you expecting to achieve double-digit growth during 2005?

5. If not why not? (You’ll need some QUIETIME for this one)

If the skills you used during 2004 weren’t sufficient to enable you to over achieve your sales plan what makes you think last year’s selling skills will enable you to achieve your sales plan during 2005?

What’s needed is some radical thinking - let me explain. One of the best ways to outfox the competition is to stop thinking like them. For example, you might want to consider Christopher Columbus (1451 - 1506) as a role model. Back in those days - sailors sailed close to the coastline. Rumor has it that the deck hands on those early ships used to panic whenever they lost sight of the coastline. Naturally they feared for their lives because they
believed, they all believed that the world was flat.

During the 1400’s all of those ship’s captains literally hugged the coastlines of Europe - the man who was credited with discovering America chose courage, vision, and optimism when he steered his ships perpendicular to the coastline in his quest to discover the New World.

In his new book, “Discover Your Genius - How To Think Like History’s Ten Most Revolutionary Minds,” author Michael Gelb offers this question - “in what ways do you hug the coastline of the familiar?”

Question - in what ways are you hugging the coastline in your territory?

Another question - how can you go perpendicular in your territory?

These days it’s hard to discover new worlds. It’s not so hard however, to discover new ways to outsmart your competition and new ways to position yourself as your customer’s/prospects primary source. You gotta think Perpendicular!

Let’s face it you have to become better if you want to achieve better results.

The subject is “competition.” The emphasis however is going to be how you can outfox them and hopefully get bigger and better results.

Here’s one way you can outfox your competition.

The single most important thing you can do every day to improve your numbers is: first, I have to tell you a story. My wife Bernadette has four girlfriends that she sees regularly. Occasionally, I’ll be invited out to dinner with them as the token male. Recently, at one such dinner I was seated next to Daphne - a director at Baxter Healthcare. She started talking about her girlfriend. Now, Daphne knows about the work I do. She told me about her girlfriend who was a working single mom in sales for Baxter. Daphne went on to say that her girlfriend has been the number one sales representative for this particular division of Baxter for the last six consecutive years. By now, I was sitting on the edge of my chair, dying to find out what her secret was. Daphne went on to explain that her girlfriend’s secret was simple.

Yes - her secret is simple but you may not like it. The single most important thing Daphne’s girlfriend does every day is to make one more sales call whenever she thinks about ending the day. Naturally, this takes a great deal of self-discipline. But I suspect the reward in this case justifies the effort.

Just imagine that adds up to 250 additional sales calls a year, 1250 sales calls in five years, 2500 additional sales calls in ten years, and if you’re able to keep up the pace it would being 5000 additional sales calls over a 20 year period.

If you want to be #1 in your sales organization you must have a written goal in order to achieve that objective. Having an objective is not enough you must have an action plan. I believe Daphne’s girlfriend is onto something.

Do you have what it takes?

It doesn’t matter as long as you do what it takes.

Imagine the results you’ll achieve when you adopt the discipline, “One more call” and become more daring and Perpendicular in your territory.

If you want to succeed you gotta do whatever it takes.

Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by visiting his website: http://www.meisenheimer.com